Most important is ... paper
Paper in printing and printing is probably the most important thing next to paints. Without it, printing would not be possible. Paper as a material has been known since 105, n. E., That is for a very long time. However, it was not until the twentieth century that more and more types of paper for various applications were invented.
And now we have paper chalked, white, slippery, coated with plastics, etc. All this to achieve different results of advertising and journalistic printing. The end result of the printed item depends on the choice of paper, its durability and durability.
A lot depends on the project, but ...
Everyone likes when the leaflet is colorful, aesthetic and legible. However, a lot depends on the project itself, in other words, graphics preparing the files for printing. He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing. A leaflet looks better on shiny and smooth paper than on a torn parchment. The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.
The printing itself is a department wide as the sea and various fishes in this sea are swimming. From simple leaflets to large banners or window stickers. With such a broad concept, it is sometimes difficult to say what the printing company specializes in.
Some factories are choosing low-volume small-format prints, others for stickers, and others only for large-format printing. What sometimes makes it difficult to choose one plant for our orders, but what the market is like, and the price of services and their quality are also important.